The Investment of IBC

The Investment of IBC

The IBC Show is the world’s leading event for the broadcast and media industry. It’s held annually in Amsterdam in September and attracts over 50,000 attendees from over 170 countries. The show features a wide range of exhibits, conferences, and workshops, covering all aspects of the broadcast and media industry. 

There are many reasons why going to the IBC Show is a good investment for those in Broadcast and Media. Here are a few: 

The IBC Show is a great place to learn about the latest trends and technologies in the broadcast and media industry. You can see new products and services from over 1000 of the industry’s leading vendors, and you can meet with experts to get their insights on the future of the industry. 

Network with industry peers: 

The IBC Show is a great place to network with other broadcasters from around the world. You can learn from their experiences, share ideas, and build relationships that can benefit your business. 

Find new suppliers and partners:

The IBC Show is a great place to find new suppliers and partners for your business. You can meet with vendors to discuss their products and services, and you can negotiate better prices. Since it’s an international show, IBC is a unique opportunity to access vendors from around the world that may not exhibit at other shows like NAB or CABSAT

Still some employers may weigh the cost of attending the show with slimmer budgets given the economic conditions of 2023. Below are some suggestions on how to make the investment more economical in a down year. 

How to Save Money at the IBC Show

The IBC Show can be a costly event, but there are ways to save money. Here are a few tips: 

Book your travel and accommodation early:

The earlier you book, the more likely you are to get a good deal. If you have a manager that is hesitant to send people from your organization this year, download our IBC Approval Letter Template. Simply copy/paste and edit with your relevant details and estimated costs. Managers are more likely to approve the expense if it’s outlined in a clear, succinct way and the value proposition is highlighted. 

Take advantage of the IBC Show’s discounts: 

The IBC Show offers a variety of discounts for students, members of the press, and non-profit organizations. If budgets are tighter this year consider registering for the free, “visitor pass” which allows for access to the show floor, networking, and some free content-led sessions. Additionally, by registering early you may be able to take advantage of early-bird rates. 

Look for hotel discounts: 

Again, booking early will ensure that you have access to the best rates. Consider booking through the IBC show as they often have special rates and no minimums. 

Take advantage of public transportation: 

When booking your stay look for hotels that are centrally located close to the RAI or near public transportation. By relying on public transportation, you can avoid taxi fees which can be costly and add up quickly. 

Plan ahead and book meals with vendors: 

Meeting for meals with vendors is a win-win for both parties. Reach out to vendors you are interested in meeting with early to secure time on their calendars. If you are interested in meeting with Xytech, we are pre-booking our calendar now.  Click the link to set a meeting: 

The IBC Show is a great opportunity for broadcasters to learn about the latest trends and technologies, network with industry peers, and find new suppliers and partners. By following these tips, you can save money and make the most of your IBC Show investment.