As a part of the media industry for nearly all of my 30+ year career, I’ve had the chance to watch the massive changes in how media is produced, distributed and consumed – both as a supplier and a consumer. Not only has consumption increased through the growth in the number of outlets that many of the industry’s traditional tools were built to serve (i.e., broadcast/cable/satellite television channels), it’s also increased exponentially due to the types of industries using video content and the platforms delivering it.
EVERYONE is Now A Media Company
Media Operations Deserves a New Platform
A New Approach to Media Operations
Xytech is taking a new, innovative approach to serving not only the biggest customers operating in the media industry today, but also media producers of all sizes across any industry that have Media Operations. That involves leveraging a foundational platform architecture capable of providing the core functionality needed to run any Media Operations organization regardless of size, and then layering on applications that address these entities’ specific business needs, while maintaining the ability to add and integrate with an infinite number of responsive applications to ensure that our software can adapt to future customer requirements.
The Xytech Media Operations Platform™ does all of that from a centralized command center capable of scheduling, managing, storing, and accounting for systems controlling Media Transmission, Personnel Management, Media Asset Management, Resource Management, and Media Workflow. That’s what we do today.
And as Media Operations continuously evolves, Xytech’s Media Operations Platform will expand to address additional technical and business systems that may be utilized or developed in the future within Media Operations.
As we successfully expand our offerings and build a stronger, agile, and responsible company, the Xytech Media Operations Platform will strengthen and maintain its capabilities and role as the center of any Media Operations environment.
Leading Media Forward
The media production landscape of today is more decentralized, customized, time-sensitive, language-sensitive, and dynamic than just a few years ago, and a Media Operations Platform™ must be flexible enough to add applications to support any production and transmission requirement without needing to utilize additional software platforms.
The Xytech Media Operations Platform™ will continue to evolve and expand the benefits of the platform while addressing the industry’s growing needs.
The future releases will include expanded mobile operations support, a greatly enhanced UX, and a growing, open API, scalable microservices-enabled platform capable of quickly adding applications that we develop to address the dynamic demands of the Media Operations environments, with the most integrations to third-party applications of anyone in the Media Operations space.
The media production landscape has changed rapidly and will continue to change as media consumption increases and usage expands. Xytech will ensure that the Xytech Media Operations Platform™ remains positioned to meet the needs of any Media Operations environment.
Learn more about how Media Operations can help your media team scale here.